Embonini yanamuhla eguquka ngokushesha, izinkampani zibhekana nengcindezi engakaze ibonwe yokwenza izinto zibe zintsha nokuthuthukisa. Ukuguqulwa kwezimboni akusiyona nje into eyenziwayo kodwa kuyisidingo ukuze kugcinwe ukuncintisana nokusimama. Ukugcizelela ukusebenza kahle kokukhiqiza nokuphatha izindleko zabasebenzi yizinto ezibalulekile eziqhuba lolu shintsho. Izinhlangano ezifana ne-Soontrue ziphambili, zisebenzisa izixazululo ezisezingeni eliphezulu ukusheshisa ukuguquka kwezimboni kuyilapho zinciphisa izindleko zokusebenza. Lesi sihloko sihlola izici eziningi zokuguqulwa kwezimboni, sigxile ekusebenzeni kahle kokukhiqiza, ukuhlaziywa kwezindleko zabasebenzi, nokuthi izinikezelo ezintsha ze-Soontrue zinika amandla kanjani amabhizinisi ukuba achume kulesi simo esiguqukayo.

Ukuguquka kwezimboni kubhekisela ezinguqukweni ezibanzi ezilolonga kabusha izinqubo zokukhiqiza nokukhiqiza ngokuhlanganisa ubuchwepheshe obuthuthukile, ukusebenza ngokuzenzakalelayo, nezinqubo zokusebenza ezihlakaniphile. Lokhu kuguquka kuqhutshwa yisidingo sokuthuthukisa umkhiqizo, ukunciphisa izindleko, nokuhlangabezana nezidingo ezikhulayo zezimakethe zomhlaba. Izindlela zokukhiqiza zendabuko ziyavela zivule izindlela ezisebenza ngobuchwepheshe bedijithali nezisebenza kahle kakhulu. Izinkampani zamukela izimiso ze-Industry 4.0, okuhlanganisa i-IoT, i-AI, namarobhothi, ukuze zihlele izinqubo. Umthelela walezi zinguquko udlulela ngalé kwemigqa yokukhiqiza, uthinta ukuphathwa kochungechunge lokuhlinzeka, ukwabiwa kwabasebenzi, kanye nesu lilonke lebhizinisi. Njengoba izimboni zithuthuka, ukwamukela uguquko kuba yinto ebalulekile ekukhuleni kwesikhathi eside nasekuzuzeni inzuzo.

Ngaphezu kwalokho, isivinini sokuthuthuka kwezobuchwepheshe siphoqa abakhiqizi ukuthi baqhubeke nokuthuthukisa amakhono abo. Ikhono lokuzijwayeza ngokushesha amathuluzi nezindlela ezintsha linquma impumelelo kule nkundla yokuncintisana. Ukuguqulwa kwezimboni kubuye kubhekane nokukhathazeka ngokusimama ngokukhuthaza izinqubo ezonga izinsiza kanye nokunciphisa imfucuza. Ngenxa yalokho, izinkampani azithuthukisi nje kuphela imiphumela yazo yezomnotho kodwa futhi zinomthelela omuhle ekuphathweni kwemvelo.

Ukusebenza kahle kokukhiqiza kuyisisekelo sokuncintisana kwezimboni. Kubandakanya ukuthuthukisa izinqubo zokukhiqiza ukuze kutholakale umphumela omkhulu ngokusetshenziswa okuncane, kuncishiswe ukumosha, isikhathi sokuma komsebenzi, namaphutha. Ukuthuthuka kokusebenza kahle kokukhiqiza kuhambisana ngqo nokonga izindleko nokuthuthukisa ikhwalithi yomkhiqizo, okunika amabhizinisi amandla okuletha inani elingcono kumakhasimende. Ukuzuza ukusebenza kahle okuphezulu kudinga ukuhlela okuyinkimbinkimbi, ukuqapha ngesikhathi sangempela, nokulungisa okubikezelwayo ukuze kuvinjelwe ukuphazamiseka. Izimboni zanamuhla zithembela kakhulu kubuchwepheshe bokuzenzakalelayo obufana namarobhothi nemishini ehlakaniphile ukuze kukhuphulwe amazinga okusebenza kahle ngaphezu kwalokho umsebenzi wabantu ungakwenza wodwa.

Ukuthuthukiswa kokusebenza kahle nakho kukhuthaza ukukhula okulinganiselayo, okwenza izinkampani zikwazi ukuhlangabezana nesidingo esishintshashintshayo ngaphandle kokudela ikhwalithi noma ukukhulisa izindleko ngokungafanele. Lokhu kuvumelana nezimo kubalulekile ezimakethe eziguquguqukayo zanamuhla. Ngaphezu kwalokho, imigqa yokukhiqiza esebenza kahle ifaka isandla ekufinyeleleni emakethe ngokushesha, okunikeza izinkampani inzuzo yamasu. Ngokutshala imali emishinini ethuthukile yokukhiqiza nokusebenzisa ukuhlaziywa kwedatha, izinhlangano zingaqhubeka nokuthuthukisa imisebenzi yazo, okuholela ekukhuleni okuqhubekayo kokukhiqiza.

Izindleko zabasebenzi zimele ingxenye enkulu yezindleko zokusebenza ezweni lonke ekukhiqizeni. Ukulawula lezi zindleko ngenkathi kugcinwa ukukhiqiza kwabasebenzi kubalulekile ukuze kube nenzuzo. Ukuhlaziywa kwezindleko zabasebenzi kuhlanganisa amaholo, izinzuzo, izindleko zokuqeqesha, kanye nezindleko ezingaqondile ezihlobene nokushintshwa kwabasebenzi nokungasebenzi kahle. Ukukhuphuka kwezindleko zabasebenzi ezindaweni eziningi kugqugquzele izinkampani ukuthi zihlole ukusebenzisa imishini nokuklama kabusha izinqubo njengezindlela ezisebenzayo. Nokho, abasebenzi bahlala bebalulekile, ikakhulukazi emisebenzini edinga amakhono akhethekile noma ukwahlulela komuntu.

Ukuphathwa kwezindleko zabasebenzi ngendlela efanele kuhilela ukulinganisa ukusebenzisa imishini nokuthuthukisa izinsiza zabantu. Ukutshala imali ekuqeqesheni abasebenzi ukuze kuthuthukiswe amakhono, ukusungula izindawo zokusebenza ezihambisana nokuma komzimba, nokusebenzisa amathuluzi okuhlela izikhathi zabasebenzi kusiza ekwehliseni izindleko ezingadingekile. Ngaphezu kwalokho, izinkampani kumele zicabangele ukuthotsela imithetho kanye nezimo zemakethe yezabasebenzi ezinomthelela ekwakhekeni kwamaholo. Ngokuhlaziya okuphelele kwezindleko zabasebenzi, amabhizinisi athola amathuba okwehlisa izindleko ngaphandle kokunciphisa umoya wabasebenzi noma ukukhiqiza.

USoontrue ungumholi ekuthuthukiseni ukusebenza kahle kwezimboni ngokuhlinzeka ngemishini yesimanje nezixazululo zokuzenzakalelayo ezihambisana nezidingo zanamuhla zokukhiqiza. Uhlu lwemikhiqizo yabo luhlanganisa amarobhothi athuthukile okupakisha, izakhi zamabhokisi, kanye nezinhlelo ezihlanganisiwe zokupakisha eziklanyelwe ukwenza lula ukusebenza nokunciphisa izidingo zomsebenzi wezandla. Ubuchwepheshe be-Soontrue bugcizelela ukunemba, isivinini, nokuguquguquka, okunika amakhasimende amandla okuthuthukisa ngempumelelo izinqubo zokukhiqiza. Ngokusebenzisa izixazululo ze-Soontrue, izinkampani zinganciphisa kakhulu izindleko zabasebenzi futhi zithuthukise umkhiqizo ngokunciphisa isikhathi sokuma komshini.

Ngaphezu kwalokho, i-Soontrue ibeka phambili ukwenziwa ngokwezifiso kanye nezinhlaka ezilula zokusebenzisa, iqinisekisa ukuhlanganiswa okungenazinkinga nemigqa yokukhiqiza ekhona. Ukuzibophezela kwabo ekusunguleni izinto ezintsha kubonakala ekuthuthukisweni okuqhubekayo komkhiqizo kanye nensizakalo yamakhasimende ephendula ngokushesha. Le ndlela ayithuthukisi nje kuphela ukusebenza kahle kodwa futhi yakha ubudlelwano besikhathi eside namakhasimende afuna ukugcina izinzuzo zokuncintisana. Ukuzinikela kwe-Soontrue kwekhwalithi nentuthuko yezobuchwepheshe kubabeka njengozakwethu abathenjwayo ohambweni lokuguqulwa kwezimboni.

Iqiniso lokuncintisana kwe-Soontrue lisekelwe ekhonweni layo elibanzi, ekwakhiweni kwemikhiqizo emisha, nasekuzibophezeleni ezixazululweni ezigxile kumakhasimende. Imishini yabo yakhelwe ukuthembeka nokuguquguquka, ihlinzeka emikhakheni ehlukahlukene yezimboni. Ngokunciphisa ukungenelela komuntu, imikhiqizo ye-Soontrue yehlisa ubungozi bamaphutha omuntu nokulimala emsebenzini, futhi yehlise nezindleko ezingaqondile. Ukukhiqiza okusheshayo kwenkampani kanye nenethiwekhi yokusekela yomhlaba wonke kuqinisekisa ukulethwa ngesikhathi kanye nezinsizakalo zokulungisa, kunciphisa ukuphazamiseka ekusebenzeni.

Ngaphezu kwalokho, ukuhlanganiswa kuka-Soontrue nobuchwepheshe obuhlakaniphile kuvumela ukuqapha nokuqoqa idatha ngesikhathi sangempela, kunikeze amabhizinisi imininingwane esebenzisekayo. Leli khono lisiza ukuhlonza ukungasebenzi kahle ngokushesha futhi linika amandla ukuthatha izinqumo ngokuqhubekayo. Lezi zici ezithuthukile zihlukanisa u-Soontrue kwabancintisana naye futhi ziqinisa isikhundla sakhe njengomholi wemakethe. Ukuze uthole eminye imininingwane ngeminikelo ka-Soontrue kanye nefilosofi yenkampani, vakashela i-NGATHI ikhasi.

Amakhasimende amaningi ezimbonini athole izinzuzo ezinkulu ngezixazululo zakwa-Soontrue. Isibonelo, inkampani yokupakisha ithole ukwenyuka okungama-40% ekukhiqizeni ngemva kokusebenzisa amarobhothi okupakisha akwa-Soontrue, kanye nokuncishiswa okungama-25% ezindlekweni zabasebenzi. Omunye umkhiqizi wathuthukisa ukuvumelana komkhiqizo futhi wehlisa isikhathi sokuma ngokusebenzisa ubuchwepheshe bakwa-Soontrue bokumisa amabhokisi, okuholele ekwanelisekeni okukhulu kwamakhasimende nasekwehliseni izingozi zokusebenza. Lezi zindaba zempumelelo zibonisa indlela izinto ezintsha zakwa-Soontrue ezihumushela ngayo izinzuzo zebhizinisi ezilingisekayo.

Indlela yokusebenzisana yenkampani ihlanganisa ukuhlola izidingo zamakhasimende ngokucophelela nokuklama izixazululo ezenziwe ngokwezidingo ezihambisana nezinhloso ezithile zokukhiqiza. Le ndlela iqinisekisa i-ROI ekahle futhi ikhuthaza ukuthuthuka okuqhubekayo. Imininingwane eningiliziwe yomkhiqizo nobufakazi obengeziwe bamakhasimende kungatholakala ekhasini IMIKHIQIZO ikhasi.

Ikusasa lokuguqulwa kwezimboni lakhiwa ubuchwepheshe obuvelayo obufana nobuhlakani bokwenziwa, ukufunda kwemishini, kanye nokwengezwa kweqiniso. Le ntuthuko izothuthukisa ukusebenza kahle kokukhiqiza nokuphathwa kwezindleko zabasebenzi ngokunika amandla ukuhlaziywa kokubikezela, ukusebenza ngokuzenzakalelayo, kanye nezindawo zokuqeqesha ezicwilisa umuntu. Ukusimama nakho kuzoba phambili, kuphushe izimboni ukuthi zamukele izinqubo zokukhiqiza eziluhlaza kanye nemigomo yomnotho oyindilinga.

Izinkampani ezifana ne-Soontrue kulindeleke ukuthi zidlale indima ebalulekile ngokuqhubeka nokusungula nokuhlanganisa lobu buchwepheshe ezixazululweni zazo. Ukuhlangana kokukhiqiza kwedijithali nokubonakalayo kuzodala amafektri ahlakaniphile akwazi ukuzilungisa nokusabela ngesikhathi sangempela. Amabhizinisi amukela lezi zinto ngentshiseko azozitholela izinzuzo zokuncintisana futhi achume phakathi kwezinguquko zemakethe. Ukuze uhlale unolwazi ngentuthuko yezimboni nemizamo ye-Soontrue, vakashela ku-IZINDABA isigaba.

Ukuguqulwa kwezimboni okuqhutshwa ukusebenza kahle kokukhiqiza nokuthuthukiswa kwezindleko zabasebenzi kuyisisekelo sempumelelo yebhizinisi esikhathini esizayo. Izinhlangano kumele zamukele ubuchwepheshe obusha nezindlela zamasu ukuze zihlale ziqhudelana futhi ziqhubeke. I-Soontrue iyisibonelo sendlela ukusebenzisa imishini ethuthukile nezixazululo zokuzenzakalela okungakwazi ukuletha intuthuko enkulu ekusebenzeni nasekwehliseni izindleko. Ngokwamukela ushintsho nokusebenzisana nezinkampani ezibheke phambili, izimboni zingavula amathuba amasha okukhula futhi ziqinise umthelela ohlala njalo emakethe yomhlaba eguqukayo. Hlola okuningi mayelana nombono namandla e-Soontrue ku-Uphawu Lomkhiqizo elithi.